The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noel Kapferer, Vincent Bastien

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien ebook
Publisher: Kogan Page
ISBN: 0749454776, 9780749454777
Format: pdf
Page: 337

The total luxury market is estimated to reach just over $250 billion by 2013. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level. However, marketers from Audemars Piguet and Richemont Luxury both felt e-Commerce was no threat to their brands. Fich N (2009), Brand Management of Luxury Goods: Understanding the Customer: Perception of Luxury, Spinger, Germany. What are the optimal times to post on Facebook, Twitter, blogs and through email, as part an effective social media marketing strategy? Kapferer, J.N., and Bastein, V., 2009. Brands stay offline: does it work? Investors know that the luxury goods market is a cyclical industry, but this time may be different. Knockoff luxury goods are so readily available that some consumers don't realize they're purchasing illegal merchandise. The Luxury Strategy: Break the rules of marketing to build luxury brands. Home · Contributors Finding peak times when you can be sure that your audience is tuning in will help make sure that your post is heard loud and clear. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Strategic BrandBuilding: Building, Measuring And Managing Brand Equity. Optimal Post Times For Your Social Media Marketing Strategy. €�Luxury Brands on Social Media: All They Have to Do is Show Up.” Forbes. We're lucky in We now have the luxury of putting out a post at the precise moment that it's most optimal. Kapferer, Jean-Noel and Vincent Bastien.